Research is essential.
Remarkably effective but often underutilised, primary research in your field produces a well spring of growth opportunities. So long as your relationship is strong and the time requirement from respondents is short. Surveys are branded and invitations are sent so participants can recognise who its for and why they’re being asked to participate.
There are many methods to deploy from depth interviews to quantitative surveys. Individual results, segment and aggregate results are recorded and can be monitored across to track shifts in preferences, position and sentiment on any number of important variables such as:
- Buying intention
- Attribute knowledge
- Service Awareness
- Price sensitivity
- Product satisfaction
- Feature priorities
Example Topics:
- Hierarchy of current priorities
- New product interest/profiling
- Sales support satisfaction
- Promotion attractiveness
- Product knowledge awareness
- Product range awareness
