Go The Crowdsourcing Alternative: Logo Design War

The Melbourne Herald Sun today has been banging on about wasting $240,000 of taxpayers money on an ‘awkward’ new logo design for the city. According to Tom Bullington of City communications, marketing and branding it is an example “of communities paying exorbitant amounts to come up with new city logos, and very little else to [...]

Half the Battle: Use Dissonance, Minds Hate Confusion

Human beings rely more heavily on learning than any other species that has ever existed. Learning (scanning and assimilating) is the way we interpret new information, and this scanning always on. Memory is the way we retain that information over time, categorising information and prioritising activity. So, if memory is so important, what’s the secret [...]

Crowdsourcing Ideations

If you haven’t heard of Crowdsourcing, its the phenomenon of using a disparate group to build on a concept, then you must visit Springwise. Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation. They ferociously track more than [...]

Customer Loyalty Starts with Satisfied Employees – Test It

Deeply Satisfied Employee = Deeply Satisfied Customer = Lifelong Profit “Companies can boost profits by 75-100% by retaining as few as 5% of their current customers.” – Harvard Business Review Reflecting on work from the Harvard Business School professor emeritus Jim Heskett and professor Earl Sasser these works have come to deeply influence how managers [...]

Pre Selling Yr 1′s Revenue – The New Black?

Launching a new product is about market validation and cashflow – how is this done when you have but technical expertise and very limited start-up capital?
Let’s talk farming and agricultural output Options. Listening to BBC World Update yesterday, there was an insight which answers and provides poignant advice.
Demand for local food is growing strongly – an appetite fueled by health-conscious urban consumers, schools and restaurants – many are questioning why their food travels thousands of miles to their plate, when adequate supplies can be produced locally.

Advertising Funds More Advertising? Lucy’s a genius.

We abuse animals, whether it is environmental, experimentation or factory farming and Monty Arnhold of A Second Opinion believes “it’s something few of us ever give a second thought to.” Interesting of itself, no, not so much, until now; in what could be described as societal self loathing, the current campaign from Animal’s Australia makes [...]

Design Instruments to Discover Brand Advocates

Last week I had the opportunity to speak with a number of Researchers about the impact of the financial crisis. Two important points were raised – the true impact of the slow down will be felt in the New Year and that proposed projects which were the staple are not relevant anymore. In this article [...]