“We of the privileged Nations look humbly back from time to time, into our histories to understand a history of struggles, written by the winners, wondering how it muddled its way to the civil(er) societies we inhabit. Then we look at the failing societies and wonder.. why not? and how?” Stephanie Cousins has worked in [...]
Give Away $1 Million – Worst Promotion Ever?!
Outraged Tone: This has been bugging me for weeks and I can’t understand it, in the hierarchy of options marketing, brand, product and promotional managers have, where does giving away $1 millions come from? Seriously, is there nothing better to with that much money, channel incentives perhaps? Let’s look at this nonsense and if there [...]
Review: Measuring and Building the Value of Your Business
(Looking back at an Article Written in 2006 @ The Advisory Firm) In this special edition we group together some of our latest and most favored ways to achieve business growth – we hold this consistent theme throughout and share with you the insights we’ve build up over our consulting careers. People start businesses for [...]
