http://anxietyindex.com/anxietyindex/ It tracks the levels and intensity of consumer anxiety and, importantly, the drivers of anxiety. The index examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime, etc.—and economic worries, such as the cost of health care, the cost of living and job security. The AnxietyIndex also uncovers consumer insights [...]
The (Obvious) Fundamentals of Successful Brands
On the wire today was extensive brand research undertaken by Millward Brown over more than three decades that identified six fundamental elements shared by most, if not all, of the world’s top brands. These fundamentals are: # A sense of authenticity # An efficient and scalable business model # A distinctive positioning # A great [...]
