The Melbourne Herald Sun today has been banging on about wasting $240,000 of taxpayers money on an ‘awkward’ new logo design for the city. According to Tom Bullington of City communications, marketing and branding it is an example “of communities paying exorbitant amounts to come up with new city logos, and very little else to [...]
July 24, 2009
Categories: Advertising Critique, Conversation starters, Crowdsourcing, Reacting World Events, Relaunch Techniques, Viral Communities . Tags: Branding, Brett Galvin, Communications, decision making, Early adopters, Employee driven, Entrants, Headlines, Low cost, Mistakes, Social . Author: thehighway . Comments: Leave a Comment